Mahindra & Mahindra, leading sports utility vehicles manufacturer in India, driving on the back of the sales of 3,500 SUVs and pick-up vehicles in the last seven years had decided to establish an assembly unit and service centre on a 9.5 acre land at Accra, the capital city of Ghana, along with its alliance partner, according to an IANS report,
'The decision to set up a plant in Ghana was trigerred by the need to look into the humungous investment potentials and service the needs of the vehicle market in the West African region', Thomas Svanikier, Executive Chairman of Svani Motors, the vehicle's sole distributor in Ghana, was quoted as saying by the report.
'The Automobile Plaza would explore the potential of the fast expanding local automobile market and offer quality and affordable vehicles and services to meet increasing market demand in Ghana and other neighbouring countries,"' the official pointed out.
Stating that in excess of 3,500 Mahindra vehicles had been sold over the past seven years to state institutions, private organisations, industries, UN agencies and individuals in Ghana, Svanikier went on to add that Mahindra, which controlled 20 percent of the imported vehicle market in the country, was currently making waves with the latest generation of Mahindra vehicles - the Mahindra XUV 500, the Mahindra Genio and the Mahindra Xylo.
Mahindra's senior general manager for the African region, Sanjay Jadhav, was quoted as saying by the report: "We are a well-recognised brand in Ghana and have a strong presence in the institutional segment with our pick-up and SUV range. The introduction of the new range of Mahindra vehicles in the country was part of the efforts to improve the comfort levels of customers. This is also in line with the Mahindra brand philosophy of Rise, which includes Driving Positive Change in the Market with Alternate Thinking. Our aim is to offer mobility solutions to customers in Ghana that meet their needs". As part of Svani's efforts to make it easy for more people to afford vehicles, the firm has joined with local financial institution Fidelity Bank to provide financial assistance to customers through hire-purchase and lease schemes.
'The decision to set up a plant in Ghana was trigerred by the need to look into the humungous investment potentials and service the needs of the vehicle market in the West African region', Thomas Svanikier, Executive Chairman of Svani Motors, the vehicle's sole distributor in Ghana, was quoted as saying by the report.
'The Automobile Plaza would explore the potential of the fast expanding local automobile market and offer quality and affordable vehicles and services to meet increasing market demand in Ghana and other neighbouring countries,"' the official pointed out.
Stating that in excess of 3,500 Mahindra vehicles had been sold over the past seven years to state institutions, private organisations, industries, UN agencies and individuals in Ghana, Svanikier went on to add that Mahindra, which controlled 20 percent of the imported vehicle market in the country, was currently making waves with the latest generation of Mahindra vehicles - the Mahindra XUV 500, the Mahindra Genio and the Mahindra Xylo.
Mahindra's senior general manager for the African region, Sanjay Jadhav, was quoted as saying by the report: "We are a well-recognised brand in Ghana and have a strong presence in the institutional segment with our pick-up and SUV range. The introduction of the new range of Mahindra vehicles in the country was part of the efforts to improve the comfort levels of customers. This is also in line with the Mahindra brand philosophy of Rise, which includes Driving Positive Change in the Market with Alternate Thinking. Our aim is to offer mobility solutions to customers in Ghana that meet their needs". As part of Svani's efforts to make it easy for more people to afford vehicles, the firm has joined with local financial institution Fidelity Bank to provide financial assistance to customers through hire-purchase and lease schemes.
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