Harley Rock Riders Season IV comes calling Pune

Celebrating the expression of freedom through music and motorcycling, Harley-Davidson India kicked off the fourth season of their annual music property Harley Rock Riders in Pune at with electrifying performances by two independent Indian rock bands - The Light Years Explode and Arquebus.

The spectacle started at 8.00 pm by a decibel smashing performance by the The Light Year Explode. The tone was set and the mood upbeat as Arquebus energized the masses present at Hard Rock Cafe through their inspired performance. By 10.30 pm Pune youth head-banged in unison and the open night sky was lit up with the passion of the crowd. The chain reaction of music, bikes and fans reached their epitome when the key notes faded away and Pune stamped its authority as the 'rock mecca' of Maharashtra, according to a company statement. Harley Rock Riders gave fans a taste of the freedom that Harley-Davidson enthusiasts and owners live everyday.  Experiencing it for the first time in Pune has left a lasting imprint in the heads and hearts of many.  

“Harley Rock Riders is back and bigger, louder and more inspiring than ever before. We take pride in our heritage and association with rock music and Harley Rock Riders is a testament to our commitment towards creating a revolutionising experience for the young ambitious generation in India. This year Harley Rock Riders IV embarks on its yearly journey from the ‘rock capital’ of Maharashtra- Pune, setting the benchmark for the other five cities where independent Indian bands will rock and sway the crowds over the next three months” – Anoop Prakash, Managing Director, Harley-Davidson India pointed out.

The Harley-Davidson culture is as much about its unique style as the motorcycles themselves and music forms an integral part of it.  Given the brand’s historic association with Rock & Roll and its legends, the company launched its annual music property – Harley Rock Riders in India in 2010, partnering with Rolling Stone India, to bring together motorcycling and music like never before.

The focus of this initiative is to inspire an organic rock music culture in India by encouraging promising indigenous rock bands and providing them a unique platform to showcase their abundant talent.  On the back of the fantastic response received in Season I, II and III from rock music aficionados and Harley enthusiasts from across the country. This year the annual jamboree will travel across six cities in India starting from Pune and then travelling to Kolkata, Ahmedabad, Kochi, Delhi and finally to Mumbai for the grand finale on 12th October, 2012.

Within just few years of its inception, Harley Rock Riders has earned the status of being one of the most awaited rock music events in the country earning widespread acknowledgement and respect from indigenous rock bands as a leading platform to showcase their talent and enhance their fan base. It further facilitated Harley-Davidson to connect with a larger base of Harley enthusiasts establishing the brand’s true lifestyle and culture which would be incomplete without music.

Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. The Company offers 12 models in its line-up in India, in addition to a full range of genuine parts, accessories, and general merchandise, available through its nine authorized dealerships. Harley-Davidson India is headquartered at Gurgaon, Haryana, and has an assembly unit at Bawal, Haryana. At present we have nine dealerships across India- New Delhi, Chandigarh, Mumbai, Hyderabad, Bangalore, Chennai, Kochi, Kolkata and Ahmedabad.